Voici une étude de cas présentant le déroulement d’un projet d’installation de A à Z d’une plate-forme de blog au sein d’un groupe pharmaceutique Européen. L’étude montre comment le groupe s’est associé à Traction Software, entreprise spécialisée dans le développement d’applications aidant à la gestion de partage et de contenu en entreprise.
« About a month ago, just after launch, I was presenting the system to our executive committee, some of whom had not yet seen the blog or received the email digest. I was two or three minutes into the demo when they started to focus on the content and talk about the business issues brought up by the material they were reading, which from my point of view was great. That’s exactly what you want — forget about the application and focus on the content that it delivers… »
Chief Information Officer