Why bosses blog – and why it’s cheesy

« The list of boardroom bloggers is now long and distinguished: Bob Lutz, vice president of General Motors; Randy Baseler, vice president of Boeing’s commercial aircraft division; Jonathan Schwartz, president of Sun Microsystems…. »

The comments below reflect the balance of opinion received so far:

« Since no chief executive will admit such a thing, we’re led to believe blogs are « pure fun ». Yeah right. A blog is a source of PR and it doesn’t matter whether it is good or bad; PR is PR. The advent of the blog is in my humble opinion a supplemental way to drive attention towards the company from which the blogger emanates. It’s not rocket science ». Dan, USA , New York City

« Bosses are bosses and human. Let them have their say at times. It is only natural ». Firozali A. Mulla, Dar-Es-Salaam, Tanzania

Source: BBC NEWS

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